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Barbie Collector 2015 Holiday Doll, Blonde
You loved her growing up, now share the love with a new generation. Continuing a beloved yearly tradition that’s endured for more than 25 years, this keepsake 2015 Holiday Barbie doll is festively dressed to ensure this will be the most glamorous season of all. Inspired by merry colors and jingling bells, Barbie wears a dramatic garnet-colored gown with cascading ruffles and an underskirt of silvery foil brocade.Comes in premium gift-able packaging so it’s easy to make holiday wishes come true this season.Celebrate the holidays with the 27th annual Holiday Barbie doll
A keepsake sure to be treasured for years to come
Doll wears a festive garnet-colored gown with silvery accents and accessories
Her hair has glamorous loose curls that showcase a pair of ornate earrings
Comes in premium gift-able packaging
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How much can be the value of a Barbie dolls?
Released in 1959, the first-ever Barbie doll features golden hair, a black and white bathing suit and blue eyeshadow. While this rare Barbie has an estimated worth of $8,000, a mint condition doll sold at auction for $27,450. Source: https://www.goodhousekeeping.com/life/money/g3844/most-expensive-barbies-ever/
Who is the owner of Mattel?
Mattel purchased Fisher-Price, Inc. in 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (maker of the American Girl brand) in 1998. Mattel purchased The Learning Company in 1999 for $3.5 billion, but sold it in 2000 at a loss. Source: https://en.wikipedia.org/wiki/Mattel
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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Wikipedia
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